VELEZ’S ZELEV
Identity Design / 3D Design
Role: Designer
Client: Thais Velez
Tools: Illustrator, Blender, Photoshop, InDesign
Zelev is a sustainable jewelry brand that strives to craft bold and unique pieces with high quality and ethically-sourced materials.
In August 2021, I was lucky enough to be able to talk to Thais, the founder of Zelev, and started working with her on its branding design. It was extremely inspiring to learn about Zelev's mission of "uniting a community of jewelry lovers who value transparency, sustainability and human rights" and their purpose to "empower every person who wears [their] jewelry to be their bold and authentic self." After three months of collaboration and constant emailing between Thais and myself, Zelev's brand identity was given birth with a classy and elegant appearance, yet a bold and sassy undertone.
The curves of the brand-mark can be integrated with the organic contour of the letters "e" and “l” from Zelev’s logotype to create harmonious photo compositions for brand advertising, collection campaigns and social media graphics.
